Our Story
Moroccan Secret Handbook (MSH) – The Luxury Travel, a fully licensed travel company, proudly stands as a beacon of women's empowerment in Morocco's business landscape. Founded in 2022 by Mrs. Aziza KOUROUT, a seasoned travel designer with over 20 years of expertise, and joined early in 2023 by Mrs. Zineb Chalabi, a distinguished industry veteran with 15 years of experience, MSH stands as a testament to our unwavering commitment to excellence.
In the face of a challenging business environment, rife with gender disparities, we've not only persevered but thrived. Our strength is drawn from an unyielding determination to transform our vision into a tangible reality.
Our profound knowledge of Morocco, coupled with a fervent passion for travel and its people, is the driving force behind MSH. We are dedicated to helping travelers realize their dreams by immersing them in Moroccan culture and crafting experiences filled with adventure, discovery, and wonder.
Our profound knowledge of Morocco, coupled with a fervent passion for travel and its people, is the driving force behind MSH. We are dedicated to helping travelers realize their dreams by immersing them in Moroccan culture and crafting experiences filled with adventure, discovery, and wonder.
At MSH, we offer top-tier travel advice, arrangements, and experiences tailored to discerning travelers. From budget-friendly options to the height of luxury, we have you covered with a diverse range of choices, all at competitive prices.
Each day of your journey with us is meticulously designed to match your interests and expectations, whether your passion lies in fine art, desert adventures, local encounters, bespoke shopping, culinary delights, family tours, honeymooners' stays, or immersive learning. MSH unveils Morocco's best-kept secrets.
Each day of your journey with us is meticulously designed to match your interests and expectations, whether your passion lies in fine art, desert adventures, local encounters, bespoke shopping, culinary delights, family tours, honeymooners' stays, or immersive learning. MSH unveils Morocco's best-kept secrets.
Our Values
As a travel company, we take great pride in providing our guests with an immersive and authentic Moroccan cultural experience while upholding the highest standards. Our core values guide us in delivering your unique experience, which is centered around four key principles that we and our stakeholders uphold.
The creation of your experience revolves on 4 sets of values
Excellence
Each day, our unwavering goal is excellence. We craft unforgettable memories and stories for our clients. MSH's teams and collaborators uphold the highest standards to provide unparalleled and truly authentic market adventures.
Integrity
Our highly trained teams seamlessly coordinate operations, guided by our company's culture, to bring your dream story to life. Our true market leadership shines through the real-life expression of value, reflected in the love, kindness, and hospitality exhibited by our teams and representatives.
Privacy
We prioritize privacy, ensuring a secure environment for our guests, recognizing their need for confidentiality.
Commitment
We pledge to provide our guests with the finest human and cultural experiences in the market. Our teams are dedicated to crafting events that become cherished stories for years to come, tailored to your needs.
Our Mission
We empower guests to create a better world. Through tailor-made tours, we immerse you in Morocco's secrets for an authentic journey of discovery and impact.
